We consider protein to be the “hero nutrient,” playing an essential role in a well-balanced diet. From birth through children’s early formative years, protein is critical to help ensure proper growth and development. In adulthood, protein is important in helping maintain vital muscle mass and a healthy weight as we age. New science also suggests that protein can help to reduce hunger.
Consumers are actively trying to increase the protein in their diets, outranking other food attributes such as all-natural ingredients, vitamins and minerals.* Eating habits continue to shift from the traditional ‘three square meals a day’ to more snacking throughout the day. We strive to provide a variety of protein options to consumers that satisfy these changing eating preferences in a way that is convenient, safe and tasty.
Consumers’ interest in their overall health is driving food choices in the marketplace, and, as one of the largest food companies in the world, Tyson has a responsibility to respond to these needs and demands with innovative products that expand our portfolio of foods with nutritious attributes.
*Source: The Hartman Group, Inc. – Health + Wellness 2017 Report