This National Sandwich Day, Jimmy Dean Brand Calls for Recognition of all Types of Sandwiches – Bread and Breadless Alike – in Honor of Jimmy Dean Delights® Egg’wich
CHICAGO (November 1, 2018) – The Jimmy Dean® brand believes the current definition of sandwich is stale. Americans’ culinary preferences are evolving, with more than one in three Americans* vowing to eat less bread in the new year. In fact, a recent study* found that half of Americans have eaten a breadless sandwich. Timed to National Sandwich Day (November 3) and the launch of the Jimmy Dean Delights® Egg’wich sandwich, Jimmy Dean brand is calling on Americans to help get all sandwiches a seat at the dictionary’s proverbial kitchen table – and sign a petition to update the definition of sandwich to represent both bread and breadless options.
According to Merriam-Webster.com, a sandwich is: “two or more slices of bread or a split roll having a filling in between.” It is time to raise the question many may be thinking – why must a sandwich be defined by bread? Is a sandwich still a sandwich if deli meat is found in between crisp pieces of iceberg lettuce? Or grilled chicken between two portobello mushrooms? What about turkey sausage and cheese between two flavorful frittatas?
To help meet the needs of people seeking more breadless sandwich options, the Jimmy Dean brand launches its first breadless sandwich – Jimmy Dean Delights Egg’wich. Made with savory, breakfast sausage and cheese packed between two real egg frittatas, this great-tasting breakfast sandwich contains between 13-14g of protein per serving with no artificial colors or flavors. The new breakfast option is made without all the carbs from bread and it’s ready from the microwave in less than two minutes.
“Just as we adapt and introduce new products to meet changing preferences, we felt it was only right to call on the dictionary to reevaluate the definition of a sandwich to ensure it is representative of how people eat today,” said Steve Silzer, marketing director, Jimmy Dean brand. “We believe a sandwich is still a sandwich without bread. In fact, the new Jimmy Dean Delights Egg’wich is the perfect example of a breadless sandwich where two egg frittatas hold together savory, breakfast sausage and cheese.”
Jimmy Dean Delights Egg’wich are available in three great-tasting varieties:
• Broccoli Cheese – chicken sausage and cheese between broccoli and cheese egg frittata
• Bacon, Spinach, Onion – turkey sausage and cheese between bacon, spinach, caramelized onion and parmesan egg frittata
• Ham, Peppers, Mushroom – turkey sausage and cheese between ham, bell peppers, mushroom, bacon and onion egg frittata
All varieties are available in four-count packages in the frozen protein breakfast section of grocery stores nationwide. To learn more about the new breadless breakfast option, visit JimmyDean.com.
About The Jimmy Dean Brand
*The Jimmy Dean Delights Egg’wich Survey
The Jimmy Dean brand is America’s favorite protein breakfast brand*. Since 1969, the brand has ensured quality in every plate, providing warm, satisfying breakfast options the whole family can enjoy. Jimmy Dean Fresh Roll Breakfast Sausage, Fresh Links & Patties, Fully Cooked Sausage Links & Patties, Omelets, Skillets, Sandwiches, Breakfast Bowls, Heat 'N Serve Sausage Links & Patties, and Pancakes & Sausage on a Stick boast full flavors and top quality ingredients guaranteed to make any meal the best.
About Tyson Foods, Inc.
Tyson Foods, Inc. (NYSE: TSN) is one of the world’s largest food companies and a recognized leader in protein. Founded in 1935 by John W. Tyson and grown under three generations of family leadership, the company has a broad portfolio of products and brands like Tyson®, Jimmy Dean®, Hillshire Farm®, Ball Park®, Wright®, Aidells®, ibp® and State Fair®. Tyson Foods innovates continually to make protein more sustainable, tailor food for everywhere it’s available and raise the world’s expectations for how much good food can do. Headquartered in Springdale, Arkansas, the company has 122,000 team members. Through its Core Values, Tyson Foods strives to operate with integrity, create value for its shareholders, customers, communities and team members and serve as a steward of the animals, land and environment entrusted to it. Visit WWW.TYSONFOODS.COM.
About the Jimmy Dean Delights Egg’wich Survey
Jimmy Dean brand commissioned a survey conducted by Kelton Global as part of its Egg’wich campaign. The Jimmy Dean Delights Egg’wich Survey was conducted October 4, 2018 – October 7, 2018 amongst 1,000 nationally representative Americans ages 18 and over, using an e-mail invitation and an online survey. Kelton Global is a leading global insights firm.
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Ashley La Croix, +1-312-614-8732