DAKOTA DUNES, S.D. (June 1, 2015) –Tyson Fresh Meats’ Star Ranch Angus® beef brand is kicking off the summer grilling season with a “100% Delicious” promotion and tempting consumers with juicy, tender and flavorful Real. American. Beef™ .The “100% Delicious” promotion runs from June through August and is the second promotion of 2015 centered on the brand’s 100% commitment to retail customers and consumers. Tyson Fresh Meats is a subsidiary of Tyson Foods, Inc. (NYSE: TSN).
“We want consumers to know that when they pick up a package of Star Ranch Angus beef, they can expect only the best eating experience.” said Rick Janke, brand manager for Tyson Fresh Meats. “The ‘100% Delicious’ promotion is meant to whet the appetites of consumers for an exceptional meal that is fully backed with our 100% satisfaction guarantee.”
The “100% Delicious” promotion includes several point-of-sale elements, such as an ironman sign with hardware, store front window cling, shelf billboard, coupons with holder, digital elements and promotional hats for the meat department staff.
Additionally, Tyson Fresh Meats is offering participating retailers a chance to receive a $50 gift card by showing off their in-store point-of-sale display. Participants can submit photos of their Star Ranch Angus beef “100% Delicious” promotion display, along with their store’s name and mailing address to Rick.Janke@Tyson.com to receive a gift card (one card per store, per promotion).
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About Tyson Foods
Tyson Foods, Inc. (NYSE: TSN), with headquarters in Springdale, Arkansas, is one of the world’s largest producers of chicken, beef, pork and prepared foods that include leading brands such as Tyson®, Jimmy Dean®, Hillshire Farm®, Sara Lee® frozen bakery, Ball Park®, Wright®, Aidells® and State Fair®. The company was founded in 1935 by John W. Tyson, whose family has continued to lead the business with his son, Don Tyson, guiding the company for many years and grandson, John H. Tyson, serving as the current chairman of the board of directors. Tyson Foods provides a wide variety of protein-based and prepared foods products and is the recognized market leader in the retail and foodservice markets it serves, supplying customers throughout the United States and approximately 130 countries. It has approximately 124,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson Foods strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.
Contact: Kent Harrison, 605-235-2778, Kent.Harrison@tyson.com
Caroline Ahn, 773-276-9712, C.Ahn@midanmarketing.com