Traveling During The Busy Summer Season
Study findings show opportunities for more breakfast occasions and two-finger snacks to meet travelers’ needs
Springdale, Ark. (June 22, 2017) – With 29 percent of consumers saying they will drive more in June as compared to the previous month (2017 NACS Consumer Fuels), and U.S. gas prices at the lowest level for the summertime since 2005, convenience stores are ready to welcome a wave of consumers traveling near and far. In support of the summer season, Tyson Convenience today released results from a national consumer survey conducted with 1,000 U.S. adults aged 18+ to help retailers understand which prepared foods customers prefer for making their trip more enjoyable, regardless of the distance.
“Busy summers and convenience stores go hand-in-hand for meals and snacks on-the-go,” said Rob Ramsey, senior manager of convenience channel marketing for Tyson Foods. “Consumers use convenience stores as their summertime home to keep them refueled and not slow them down.”
Survey findings include:
- The number one reason (51%) American adults purchase food at a convenience store is to satisfy a craving.
- Americans love breakfast. Many (48%) would like to see a breakfast station serving waffles, biscuits, breakfast meats and baked goods at a convenience store.
- Breakfast sandwiches are so popular that more than half of Americans (51%) would purchase one at their local convenience store if they wanted to have breakfast for dinner. On the other hand, pizza rose to the top of later-in-the-day prepared foods to cross over to breakfast, with (45%) of Americans interested in eating pizza for breakfast.
- Americans prefer to eat their snacks with two fingers (47%) while shying away from using any utensils.
“Hearing directly from consumers on what they want and expect from a convenience store can be invaluable for retailers, especially during the busy summer season,” Ramsey said. “These survey insights, like having breakfast offerings served all-day in unique, creative ways, give retailers feedback from consumers on how to merchandize prepared food offerings to attract consumers in the summer.”
For more insights from Tyson Convenience, please visit www.TysonConvenience.com.
About Tyson Convenience
Tyson Convenience is a channel within Tyson Foodservice Teams, a division of Tyson Foods, Inc. (NYSE TSN). Plenty of companies specialize in one type of food. But only Tyson Convenience has the expertise, insights and production capabilities to give convenience store retailers so much more. More quality, more price points and more menu options — all from one trusted place. The vast portfolio of products from Tyson Convenience covers all dayparts, menu parts and price points across core brands: Tyson®, Jimmy Dean®, Hillshire Farm®, Ball Park®, State Fair®, Mexican Original®, Bosco Sticks®, BONICI®, Chef Pierre®, and Sara Lee®. Visit www.TysonConvenience.com for information on products, merchandising programs, equipment and business building tools.
About Tyson Foods
Tyson Foods, Inc. (NYSE:TSN), with headquarters in Springdale, Arkansas, is one of the world’s largest food companies with leading brands such as Tyson®, Jimmy Dean®, Hillshire Farm®, Sara Lee®, Ball Park®, Wright®, Aidells® and State Fair®. It’s a recognized market leader in chicken, beef and pork as well as prepared foods, including bacon, breakfast sausage, turkey, lunchmeat, hot dogs, pizza crusts and toppings, tortillas and desserts. The company supplies retail and foodservice customers throughout the United States and approximately 115 countries. Tyson Foods was founded in 1935 by John W. Tyson, whose family has continued to lead the business with his son, Don Tyson, guiding the company for many years and grandson, John H. Tyson, serving as the current chairman of the board of directors. The company currently has approximately 114,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson Foods strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.
Greg Avdoian, O’Malley Hansen Communications, +1.312.377.0630