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Jimmy Dean™ Brand Unveils Stuffed Hash Browns, A Breakfast “Day-Changer”

Crispy, Meaty, Cheesy Stuffed Hash Browns Offer Next Generation Grab-and-Go Goodness

CHICAGO, Ill. (February 28, 2017) – Breakfast will never be the same. For anyone who has mulled over a boring bowl of oatmeal or cereal and envisioned more, Jimmy Dean brand unveils the next breakfast breakthrough – Jimmy Dean Stuffed Hash Browns. Stuffed full of delicious meat and cheese, the innovative product wraps all the goodness consumers love into a portable, ready-in-minutes, ultra-crispy potato hash brown. It’s hash browns – reinvented.  

Thanks to state-of-the-art crisping sleeve technology, Jimmy Dean Stuffed Hash Browns are crispy right out of the microwave. The technology, coupled with delicious flavor varieties, is changing the way consumers enjoy hash browns, where soggy has long been the standard.  

“Our research told us that consumers want a warm, crispy hash brown and are eager for new flavor varieties,” said Tracy Fadden, director of marketing, Jimmy Dean brand. “We filled a void in the market by taking an American breakfast staple and reinventing it. Our hash browns are crispy with every bite and stuffed with delicious meat and cheese goodness – a ‘day-changer’ in the breakfast category.”

Hash browns are a beloved breakfast food. First introduced in the late 1800s, hash brown potatoes were served in New York City’s finest hotels, then later became a fast-food favorite. Not much has changed since then, until now with Jimmy Dean Stuffed Hash Browns.

Jimmy Dean Stuffed Hash Browns are available in three bold flavor combinations: 

  • Sausage & Cheese – Stuffed full of delicious sausage, mozzarella and cheddar cheese
  • Meat Lovers – Loaded with savory sausage, bacon, ham, cheddar and mozzarella
  • Bacon & Veggies – Packed full of crispy bacon, tomatoes, peppers, onions, cheddar and mozzarella cheese

Our Stuffed Hash Browns are great for breakfast or as a snack,” said Fadden. “Consumers want portable options that are delicious, fast and filling. We’re grab-and-go goodness.” 

Available in the frozen food section of grocery stores nationwide, Jimmy Dean Stuffed Hash Browns come in four-count packages with a suggested retail price of $5.49. Learn more about the latest innovation in grab-and-go breakfast solutions.
 


About The Jimmy Dean Brand

The Jimmy Dean brand is America’s favorite protein breakfast brand*. Since 1969, the brand has ensured quality in every plate, providing warm, satisfying breakfast options the whole family can enjoy. Jimmy Dean Fresh Roll Breakfast Sausage, Fresh Links & Patties, Fully Cooked Sausage Links & Patties, Omelets, Skillets, Sandwiches, Breakfast Bowls, Heat 'N Serve Sausage Links & Patties, and Pancakes & Sausage on a Stick boast full flavors and top quality ingredients guaranteed to make any meal the best.

*Share of Breakfast Sausage and Frozen Protein Breakfast Categories, number one in Dollar Sales and Volume Sales data per IRI Multi-Outlet 52 weeks ending January 22, 2017.

About Tyson Foods, Inc.

Tyson Foods, Inc. (NYSE:TSN), with headquarters in Springdale, Arkansas, is one of the world’s largest food companies with leading brands such as Tyson®, Jimmy Dean®, Hillshire Farm®, Sara Lee®, Ball Park®, Wright®, Aidells® and State Fair®.  It’s a recognized market leader in chicken, beef and pork as well as prepared foods, including bacon, breakfast sausage, turkey, lunchmeat, hot dogs, pizza crusts and toppings, tortillas and desserts. The company supplies retail and foodservice customers throughout the United States and approximately 115 countries. Tyson Foods was founded in 1935 by John W. Tyson, whose family has continued to lead the business with his son, Don Tyson, guiding the company for many years and grandson, John H. Tyson, serving as the current chairman of the board of directors. The company currently has approximately 114,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson Foods strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.

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Media Contacts:

Ashley La Croix, Tyson Foods, Inc, +1-312-614-8732

Amanda Ruppelli, MWWPR, +1-201-806-3139