Publish Date
Champions for Kids Launches “Be a Hunger Hero” Campaign

Tyson CFK

Sam’s Club members can join Tyson Foods in the fight against hunger.

SPRINGDALE, Ark., July 26, 2016 – Champions for Kids has joined forces with Tyson Foods to fight childhood hunger with the 4th annual “Be a Hunger Hero” campaign. Starting July 26, Sam’s Club shoppers can purchase Tyson® Nuggets, Tyson® Popcorn Chicken, Tyson® Crispy Strips , State Fair® Corn Dogs, Jimmy Dean® Hash Browns, Jimmy Dean® Pancake & Sausage on a stick (blueberry), Jimmy Dean® Maple Sausage Snack Size Sandwiches, and help feed* a child in need.

According to the National Center for Children in Poverty, 22% of all children – more than 16 million – live in families with incomes below the poverty level. These families often struggle to provide nutritious, protein-rich meals for their children. The “Be a Hunger Hero” partnership program helps provide these families with consistent access to food. Tyson Foods hopes to give 1 million meals through this program.

Hunger Heroes can share their battle against childhood hunger with #HungerHeroes on their social pages to connect with other heroes.

Tyson Foods has been active in the fight against hunger for more than a decade, donating more than 100 million pounds of protein since 2000. The company has pledged $50 million in cash and in-kind donations over the next five years in the fight against hunger, specifically on innovative initiatives at the local level. The company partners with Share Our Strength, Lift Up America, Feeding America, the Food Research and Action Center and the League of United Latin American Citizens to raise awareness and help feed the hungry across the nation.

The “Be a Hunger Hero” campaign will launch July 26, in participating Sam’s Club stores and conclude September 26. For more information, please visit

(*4 oz. of protein) 


About Champions for Kids

Champions for Kids makes it simple to give kids in your community the resources they need to thrive. Since 2004, Champions for Kids has served more than 5.6 million children across all 50 states through in-store donation campaigns, service projects and community events. For more information, please visit

About Tyson Foods

Tyson Foods, Inc. (NYSE: TSN), with headquarters in Springdale, Arkansas, is one of the world's largest food companies with leading brands such as Tyson®, Jimmy Dean®, Hillshire Farm®, Sara Lee®,  Ball Park®, Wright®, Aidells® and State Fair®. It’s a recognized market leader in chicken, beef and pork as well as prepared foods, including bacon, breakfast sausage, turkey, lunchmeat, hot dogs, pizza crusts and toppings, tortillas and desserts. The company supplies retail and foodservice customers throughout the United States and approximately 130 countries. Tyson Foods was founded in 1935 by John W. Tyson, whose family has continued to lead the business with his son, Don Tyson, guiding the company for many years and grandson, John H. Tyson, serving as the current chairman of the board of directors. The company currently has approximately 113,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson Foods strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.

Media Contacts

Contact: Jacob Martin, Champions for Kids
Phone: 479-582-2008

Contact: Derek Burleson, Tyson Foods
Phone: 479-290-6466