Publish Date
Tyson Fresh Meats Launches Tyson® Crafted Creations™ Brand

NASHVILLE, TN (February 23, 2015) – Tyson Fresh Meats, Inc., a subsidiary of Tyson Foods, Inc.,  (NYSE:TSN) is debuting its Tyson® Crafted Creations™  brand of pre-seasoned and pre-marinated fresh beef and pork items today at the Annual Meat Conference Product Tasting Reception. Featuring Tyson® Crafted Creations™ brand Beef Skirt Steak with Smokey Chili Sauce and Pork Shoulder for Carnitas, the products are two of sixteen items that are included in the rollout portfolio of value-added products.

“We’re very excited to launch our new brand and offer our retail customers one line of pre-seasoned and marinated products across proteins,” said Kent Harrison, vice president of premium programs and marketing for Tyson Fresh Meats. “When our retail partners order Tyson® Crafted Creations products, they know they will be getting consistently high quality cuts of fresh beef and pork with seasonings and applications that best compliment the specific raw product used in order to deliver only the best eating experience for consumers.”

Tyson® Crafted Creations™ products are available for retail distribution nationwide. The line currently includes pre-seasoned and marinated fresh beef and pork products. For more information, visit

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About Tyson Foods

Tyson Foods, Inc. (NYSE: TSN), with headquarters in Springdale, Arkansas, is one of the world's largest producers of chicken, beef, pork and prepared foods that include leading brands such as Tyson®, Jimmy Dean®, Hillshire Farm®, Sara Lee® frozen desserts, Ball Park®, Wright®, Aidells® and State Fair®. The company was founded in 1935 by John W. Tyson, whose family has continued to lead the business with his son, Don Tyson, guiding the company for many years and grandson, John H. Tyson, serving as the current chairman of the board of directors. Tyson Foods provides a wide variety of protein-based and prepared foods products and is the recognized market leader in the retail and foodservice markets it serves, supplying customers throughout the United States and approximately 130 countries. It has approximately 124,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson Foods strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.