Nutrition Myth-Busting: Superfood or Super Fad?
Meghan Shookman, Senior Brand Manager of Innovation for Prepared Foods
There are oodles of industry publications like EATER or MINDBODYGREEN, among others, that also report on forward-looking food wellness trends. But internally, we also have the support of OUR OWN PANEL OF TRENDTELLERS to keep us up-to-date on their 2019 predictions for the world of food, as well as the aid of our nutrition team to help decipher whether these trends are bogus or legit.
It’s important to note that the “superfood” claim isn’t actually defined by the FDA or any other major regulatory authorities. However, it was added to the Merriam-Webster dictionary in 2014, defined as:
“a food (such as salmon, broccoli, or blueberries) that is rich in compounds
(such as antioxidants, fiber, or fatty acids) considered beneficial to a person’s health.”
While it’s defined, it’s still mired in vagueness. And it’s this vague definition that has everyone marketing every new product as the next superfood. So, let’s look at a few that have hit the mainstream recently and put this question to bed: superfood or super fad.
A few quick honorable mentions to help you decide if your favorite new trend is fab or fad:
Apple Cider Vinegar:
See for yourself here
Check out the benefits
Read about all this goodness
Get all the details
Read all about it here
One thing is for sure: you can never go wrong with more fruits, veggies and lean proteins.
But when in doubt while scouring the grocery aisles, I typically follow three simple guidelines:
1. Check the list of ingredients for added sugars or fillers
2. Do your research (a quick check of healthline.com is my go-to)
3. If it seems too good to be true, it probably is
Published February 19, 2019.
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