Meghan Shookman

Senior Brand Manager of Innovation for Prepared Foods

Meghan Shookman

Meghan is senior brand manager of innovation for Prepared Foods, driving the innovation pipeline. She joined Tyson Foods 5 years ago and returned to a role in innovation after launching the Hillshire Snacking brand and managing the Tyson Chicken Nuggets business in prior roles. She has a passion for growing brands, driving reinvention and fueling inspiration. Meghan fostered these passions while earning her MBA at Indiana University, Kelley School of Business with a major in marketing and minor in operations.

Prior to Tyson Foods, Meghan was an associate brand manager at Nestle and spent 6 years in advertising account management. She developed national and regional campaign strategies for a wide realm of brands spanning consumer packaged goods (Bisquick, Betty Crocker) to automotive (GMC) and non-profits (Gillette Children’s Specialty Healthcare). She is originally from Oshkosh, WI (home of Oshkosh B’Gosh), and studied journalism with an emphasis on strategic communications at the University of Wisconsin, Madison.

Outside of work, Meghan enjoys spending time with her husband, Jeb, and bulldog, Moose. While a marketer by day, she’s also a wellness blogger by night at The Shooks Life. You can follow her passions for developing health-oriented recipes, discovering new food trends and exploring the fitness world on Instagram. In addition to blogging, Meghan is a former indoor cycling instructor, who also enjoys doing charity road bike tours. Whether on the bike, in the kitchen or in the office, Meghan is constantly feeding her shiny object syndrome by discovering and trying new things!

Posts by Meghan

Meghan Shookman - Expo West
The Future of Food Is Now: Expo West 2019 Recap
MAR 18, 2019
Meghan Shookman - matcha
Nutrition Myth-Busting: Superfood or Super Fad?
FEB 19, 2019
Meghan Shookman lifestyle
Finding Balance, Embracing Happiness, and Living “Lagom”
JAN 22, 2019

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