Experience and atmosphere keep Gen Zers coming back.
What makes a restaurant great?
PARTH: . The experience and the atmosphere are the most important factor in my opinion, and to most of my friends, as well. I want to go somewhere that has an open and fun vibe. The quiet, dark restaurants are no fun. I want to hear some music, people talking, etc. If you go to a fun place, you are then more likely to have a better experience, even if the food isn’t amazing.
KATIE: I think we’re now in a time that we’re going to a restaurant because we’ve seen it somewhere. We’ve seen it on Yelp, we’ve seen it on Instagram, and our friends looked super cute while they were eating their food. I think it’s all about the experience and the atmosphere. I trust my friends if someone is like, “this place is awesome, we have to try it. I’ve never been there, but it looks awesome.” I think we’re more likely to do that than to just go to a restaurant that we’ve been to a million times.
Gen Zers value transparency
How important is transparency?
WILL: A factor that helps me feel comfortable about buying a product is knowing that the company is open and public about everything it does. If a company is ever in the news for controversial reasons and it is shown that they attempted to cover up anything no matter how trivial it is, my trust in the product or business is automatically gone.
PARTH: The most important thing any food brand, food chain, restaurant, or grocery store can do is be a good company.