Publish Date
Celebrity Mom Brooke Burke-Charvet Kicks Off The “Summer Love It” Tour And Helps Hillshire Farm® Brand Give Back To Those In Need

CHICAGO, Ill. (July 23, 2015) – As the back-to-school season approaches, Hillshire Farm® ( is teaming up with celebrity host and mom Brooke Burke-Charvet to kick off the “Summer Love It” tour, spreading love for Hillshire Farm Naturals® lunchmeat while giving back to those in need. After successfully donating 500,000 lunches this past February, Hillshire Farm brand is now partnering with #HashtagLunchbag, a movement dedicated to creating bagged lunches for those in need, to continue driving additional food donations as part of the brand’s money-back guarantee program.

The “Summer Love It” tour will set off on a two-month long journey beginning with a kickoff event on July 23 at Navy Pier in Chicago with Brooke Burke-Charvet. Consumers who stop by the “Summer Love It” tour will taste first-hand why Hillshire Farm Naturals is superior in taste and deserves a spot in their kids’ lunchboxes.

“We saw a tremendous response for the ‘Love It’ or ‘We’ll Eat It’ guarantee enabling us to donate 500,000 lunches to those in need,” said Megan Huddleston, director, Hillshire Farm brand. “Through the ‘Summer Love It’ tour we are once again empowering consumers with more ways to show their love for Hillshire Farm Naturals lunchmeat, while also giving back and doing good for the community.”

Everyone who purchases an 8 ounce package of Hillshire Farm Naturals lunchmeat can visit between July 1, 2015 and September 30, 2015 and click “Love It” or “We’ll Eat It.” For those who declare they “Love It,” Hillshire Farm brand will make a $1.00 donation, up to $10,000, to #HashtagLunchbag, making it easy for consumers nationwide to share their love for Hillshire Farm Naturals lunchmeat.

Following the Chicago kickoff event, the “Summer Love It” tour will visit various cities throughout the summer including Columbus, Indianapolis, and Detroit, among others. For a full list of the tour cities or to download a product coupon for Hillshire Farm Naturals lunchmeat, visit

For more information on Hillshire Farm Naturals lunchmeat and the entire Hillshire Farm product portfolio, visit or check out the brand on Facebook, Twitter and Pinterest.

About the Hillshire Farm Brand
Hillshire Farm brand has been providing quality meat products since 1934. Our products are versatile, easy to use and are available in convenient stay-fresh packaging in a variety of cuts, sizes and flavors. The Hillshire Farm portfolio of quality meats includes Hillshire Farm lunchmeats, Hillshire Farm Smoked Sausage, Hillshire Farm Link Sausage and Hillshire Farm® Lit’l Smokies® cocktail links. Visit for additional information.

About #HashtagLunchbag
#HashtagLunchbag is a humanity service movement that Presents individuals with the opportunity to Feed their local communities, Feel the benefits of giving & Share their experiences on social media to Inspire others. Founded on Christmas 2012 in Los Angeles by a group of friends searching for a fun and meaningful way to give back, the movement has spread to over 100 communities around the globe, utilizing a simple do-it-yourself model for people to create their own events and feed their local community with nourishing meals and notes of acknowledgement. #HashtagLunchbag is a program under the Living Through Giving Foundation, a registered 501(c)3 non profit organization.

About Tyson Foods, Inc.
Tyson Foods, Inc. (NYSE: TSN), with headquarters in Springdale, Arkansas, is one of the world's largest food companies with leading brands such as Tyson®, Jimmy Dean®, Hillshire Farm®, Sara Lee®, Ball Park®, Wright®, Aidells® and State Fair®. It’s a recognized market leader in chicken, beef and pork as well as prepared foods, including bacon, breakfast sausage, turkey, lunchmeat, hot dogs, pizza crusts and toppings, tortillas and desserts. The company supplies retail and foodservice customers throughout the United States and approximately 130 countries. Tyson Foods was founded in 1935 by John W. Tyson, whose family has continued to lead the business with his son, Don Tyson, guiding the company for many years and grandson, John H. Tyson, serving as the current chairman of the board of directors. The company currently has approximately 113,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson Foods strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.

Contact: Sara Matheu, Tyson Foods, Inc., +1.312.614.8722