Tyson Fresh Meats Launches Open Prairie™ Natural Pork
DAKOTA DUNES, S.D. (February 22, 2016) – Tyson Fresh Meats, Inc., is debuting its new Open Prairie™ Natural* Pork brand today at the Annual Meat Conference. Open Prairie Natural delivers high-quality, delicious pork that is minimally processed, contains no artificial ingredients and is from pigs raised under a strict set of criteria, including:
• No antibiotics ever
• No added hormones**
• Gestation-stall free
“We developed this brand to meet the growing demand for natural pork, while allowing retailers to diversify their product mix and give them a competitive edge,” said Ozlem Worpel, brand manager for Tyson Fresh Meats. “From 2009-2013, the natural pork category increased 164% , and our own Consumer Monitor survey conducted in the fall of 2015 told us that the ‘No Antibiotics Ever’ and ’No Added Hormones’ product attributes have continued to increase in importance for consumers when buying meat products.”
“Since more consumers want to know how their foods are produced, we’re very proud to provide them with this all natural, no antibiotics ever option,” said Kent Harrison, vice president of marketing and premium programs for Tyson Fresh Meats. “The independent pig farmers who supply us share our commitment to proper animal handling and, in order to qualify for this program, must also ensure the pigs are fed a 100% vegetarian diet during the growing and finishing stages.”
The Open Prairie Natural Pork program includes extensive marketing support to help retailers build their natural pork sales. Point-of-sale materials include a poster, large and small case dividers, rail strips, static clings, new item call-out and on-pack labels. Additional marketing support elements include a consumer website with recipes and cooking tips, ad circular templates and key consumer insights.
For business-to-business information on Open Prairie Natural Pork, visit b2b.openprairiepork.com. Tyson Fresh Meats, Inc. is a subsidiary of Tyson Foods, Inc.
About Tyson Foods
Tyson Foods, Inc. (NYSE: TSN), with headquarters in Springdale, Arkansas, is one of the world's largest food companies with leading brands such as Tyson®, Jimmy Dean®, Hillshire Farm®, Sara Lee®, Ball Park®, Wright®, Aidells® and State Fair®. It’s a recognized market leader in chicken, beef and pork as well as prepared foods, including bacon, breakfast sausage, turkey, lunchmeat, hot dogs, pizza crusts and toppings, tortillas and desserts. The company supplies retail and foodservice customers throughout the United States and approximately 130 countries. Tyson Foods was founded in 1935 by John W. Tyson, whose family has continued to lead the business with his son, Don Tyson, guiding the company for many years and grandson, John H. Tyson, serving as the current chairman of the board of directors. The company currently has approximately 113,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson Foods strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.
Media Contact: Ozlem Worpel, Ozlem.Worpel@tyson.com
*Minimally processed, no artificial ingredients
**Federal regulations prohibit the use of added hormones in pork
FreshLook Marketing and VM Meat Solutions. Years ending December 2009 to 2013. Whole muscle beef is minimally processed and excludes offal; fresh pork includes grinds but excludes offal.,
Tyson Fresh Meats, Inc. Fall 2015 Consumer Monitor, (N=1,000 shoppers)