Chief Marketing Officer
Noelle O’Mara is Chief Marketing Officer of Tyson Foods, responsible for innovation and brand building across the enterprise to support the company’s overall growth strategy.
A member of Tyson Foods’ enterprise leadership team, Noelle reports to President and CEO Noel White.
Noelle oversees all aspects of the company’s growth efforts, including consumer insights and analytics, research and development, innovation and marketing effectiveness, and Tyson’s digital transformation.
Prior to being named CMO, Noelle was senior vice president and general manager of two of the company’s billion dollar brands, Jimmy Dean and Tyson.
Noelle joined Tyson in April 2016 as vice president, new business models. She led the company’s entree into ecommerce with the development and launch of Tyson Tastemakers meal kits. Before joining Tyson Foods, she was senior marketing director/general manager for Kraft Foods Group (now Kraft Heinz Company), where she led marketing and innovation for some of America’s most iconic brands.
Noelle has a proven track record of building brands and high performance teams, the kind that accelerate growth and lead to top and bottom line results. She is focused on modernizing Tyson Food’s existing brands while mentoring the next generation of innovation.
Noelle is the recipient of two Cannes Lions and an Effie award and has served as an Effie Worldwide judge for four years. She was also named to Crains Chicago 40 under 40 list.
Noelle is a graduate of the University of Wisconsin-Madison School of Business.