It's Community Manager Appreciation Day
Q&A with @TysonFoods Community Manager, Logan Webster
Jess Hines, Chief Blogger
They're often the ones on our team who are the most up-to-date on the latest trends. The ones who staged our teams for the Mannequin Challenge and The Running Man Challenge. The ones who brought us joy by showing us videos of Daniel "back at it again with his white vans" and kept us questioning "WHAT ARE THOSE?!"
These are our beloved community managers who keep everything on our social media channels running smoothly, and never miss a chance to pop in a pop culture reference during a meeting or sneak in a meme from The Office on an all-team e-mail chain.
In honor of Community Manager Appreciation Day, I sat down with Logan Webster, community manager for Tyson Foods, and all-around good fella, if I do say so myself.
Logan also leads communications efforts for Tyson Food’s transportation and logistics department while maintaining opposition research efforts for the Corporate Brand.
What is the MVS (most valuable skill) you’ve learned through being a community manager?
Time management and learning how to work from wherever, whenever. It’s 24/7, and modern digital communication doesn’t offer the luxury of convenience in many cases. Also, I’ve learned the value of an excellent team that can step in for me when I need a weekend or select evening disconnected – yourself included, Jess.
I'm so flattered! You're not so bad yourself! On a more serious note, final question. What advice would you give to anyone looking to move into the role of community manager?
The lessons I’ve learned from peers in the industry and field are invaluable. Whether it’s an inspiration for your next big project or just learning from someone else’s mistake, the experience of others should guide your own strategy and decision making. Be warned, the ideas you bring back to your team aren’t always celebrated, and that’s okay. Don’t get discouraged. Find the next idea and continue helping your team succeed. Additionally, a work/life balance is critical. Don’t let your work on behalf of an employer or client completely control your own social media presence. Personally, having a separate cellphone dedicated to Tyson Food’s social media accounts has really helped me keep the two parts of my life in their own corners.
Published January 28, 2019.
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