Inspired by CES: A Point of View on the Future of Media & Advertising
Christopher Miles, Vice President of Marketing Communications & Design
TV isn’t dead – it’s just growing up
On average, consumers still spend more than 1/3 of their day watching TV, but the definition of what constitutes “TV” continues to evolve. What consumers choose to watch, how they view that content, and how they pay for it is redefining our landscape. As more people are opting to stream TV on their own terms, players like YouTubeTV, Roku, Amazon Fire TV, and Hulu are all separately figuring out the best advertising models for their platforms. The linear TV networks are launching their own streaming options, and cable providers will have no choice but to evolve to give users more choice. As has been the case in other digital industries, continued fragmentation will be inevitable.
Published February 6, 2019.
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