Innovation Lab Gets Inspired by Chicago Ideas Week
Chemia Davis, Innovation Methods Conductor, Innovation Lab
Not only has Chicago Ideas Week been integral in motivating the Innovation Lab team to work with speed and agility—never being afraid to ‘fail forward’—but it’s also a key piece of our history. Chicago Ideas Week 2018 marks one year since the Innovation Lab was born.
Attending this event last year was the first thing the Innovation Lab did together as a team. I remember sitting next to my new boss in the Harris Theater at the culminating Ideas Day event, thinking that this was not going to be like any assignment I’d had before. I quickly realized I was right.
As I reflect on the past year about the many lessons I’ve learned about fostering innovation, two of the most important aspects are authenticity and passion.
Over the course of one year we’ve created new brands, new go-to-market strategies, as well as products and packaging that we believe will truly disrupt the food industry. Chicago Ideas Week reminded us last year, and again this year, that our job is not just about making products, it’s about making a difference.
As major players in the food industry, and as individuals, we have a responsibility to create a better city, a better country, and a better world for ourselves and those who will come after us. Some may think that attending events like these just gets in the way of the day-to-day work we all need to get done. We believe that every now and then, it’s important to take some time away just to think, unlearn and rethink. Who knows, that may be just what is needed to come up with your next great idea.
Check out the Innovation Lab's first project, ¡Yappah!™ Chicken Crisps and learn more about how the team is rethinking snacks, for good.
Published October 24, 2018.
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