At Tyson Foods, we have been taking these market trends and insights and translating them into food innovations day after day, the Hillshire Snacking team included. Since Tyson Foods debuted Hillshire Snacking in 2015, the brand has been able to capture the hearts (and mouths) of some of the most sought-after consumer demographics like Millennials, Hispanics, and families. With every Hillshire Snacking Small Plate, we aim to elevate snacking by providing a curated snack experience. We are actively listening to the shifting demands and preferences of consumers, and being consumers ourselves, we work to create products we would toss in our own grocery carts.
And when our work is recognized, we consider it a big win.
This week, Hillshire Snacking received the honor of being listed as one of Nielsen’s Top 25 Breakthrough Innovations of 2018. After reviewing almost 3,500 consumer products, Nielsen narrowed down the coveted list to the products that are the most distinctive and relevant, and have stood the test of time. The Hillshire Snacking team is honored to be recognized for the growth and innovation we brought to the snack market this year and for developing products that fulfill the new ways people are eating.
We’re excited for the future of elevated protein snacking, and I can assure you that we’re not finished innovating.