Growing Technology with Help from Farmers
Chip Miller, VP of Live Operations
We created the Advisory Council as a part of our efforts to continue to improve. For us, improvement isn’t just about being more efficient or more profitable; it’s also about improving relationships, being more transparent and learning what others think. They meet with us, we talk about ideas and they have the ears of many people who are responsible for our live operations.
In our first meeting months ago, the group said they wanted more information to help them manage their time and work better. Since they’re dependent upon us to deliver their chicks and feed, and eventually gather chickens for harvest, farmers can spend a fair amount of time waiting on us. They may delay a trip to town or end up paying a hired hand for more time than they need to.
For farmers reading this, the app isn’t out yet—we’ve got some tweaking to do and we’re going to test a beta version for a little while, but it won’t be too long.
I like to spend time with this group of farmers because they speak what’s on their mind. They can make me little uncomfortable with their candidness sometimes, but real change and transformation comes when we’re pushed out of our comfort zone. By sitting down with them and truly listening to them, we’ve gained new perspective and will benefit from their fresh ideas.
They hold us accountable and they know we have their best interest at heart. And, at the end of the day, they’re making us better.
Published October 12, 2018.
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