Kitchen appliances are a fresh frontier in lifestyle technology. That’s why we’re examining the potential of connected homes to advance the Internet of Food, through a new partnership with Allrecipes that engages with hungry users as they’re choosing from recipes to cook. It’s clear that we’re increasingly engaging with our devices for recipe and product recommendations: nearly 50 percent of people who own a smart speaker have used it to find a recipe or cooking instructions. We want to be sure we’re delivering new ways to engage as these connected technologies become increasingly important. So now, as Allrecipes extends its content across connected devices, Tyson recipes surface when cooks ask their connected devices, such as smart speakers, for “chicken” recipe recommendations.
So, what happens once someone purchases a product? We all know the product journey and experience with our brand doesn’t stop there. Which is why we’ve partnered with Adrich, a new start-up company developing innovative smart label technology that tracks consumption, in order to learn how people truly interact with packaging and eat products to help shape future food experiences. Don’t worry – people have to opt-in. Launched with ¡Yappah! Chicken Crisps, anytime a product is used, it can tell us the location, time of consumption and how many uses per container. Unlike traditional research methods that rely on self-reporting, Adrich smart label technology captures behavior as it happens, allowing us to see emerging patterns and identify opportunities for product or packaging improvement to provide a better consumer experience.
Expect us here at Tyson Foods to continue exploring new ways to meet people where it matters most.
Published November 2, 2018.