Bringing You Premium Quality Natural Angus Beef
We take pride in producing premium-quality, natural Angus beef that not only meets but
exceeds the USDA criteria for natural meat.
-
Angus cattle
- Traceable to place of birth
- No added hormones
- No antibiotics administered
- Fed a 100% vegetarian diet
- No artificial ingredients
- Minimally processed
Your customers can rest assured knowing each flavorful cut of Open Prairie Natural® Angus
beef meets the above standards. We use an independent verification system to audit ranches
on essential criteria, including no added hormones, no antibiotics administered and a 100% vegetarian diet.
Living Up to High Standards
Open Prairie Natural Angus beef delivers tender, delicious Angus beef from cattle raised naturally with no added hormones or antibiotics by family farmers and ranchers who share a commitment to a healthy environment. Open Prairie Natural Angus beef is raised only on farms that meet high standards, and we strive to protect our natural resources while providing wholesome, nutritious Angus beef.
Connecting with the Consumer
Consumer interest in natural products continues to grow. The category experienced overall growth of 10% during 2011, and total sales of $91 billion.1 This segment is no longer viewed as a niche, but rather as a sizable and profitable group with 46% of households buying natural foods. When it comes to natural meat, all ethnicities, ages, income levels, household types and community areas are purchasing natural meat.2
Improving Your Margins
The naturally raised fresh beef category has shown significant growth, with a 16% total increase in dollar sales over the four-year period between 2009 and 2012.
3
*Raised entirely without growth promotants, antibiotics and have never been fed
animal by-products.3
Our Expertise
Not only does
Open Prairie Natural Angus beef provide you with the highest quality natural Angus beef, but our team provides the support you need to build your natural beef sales, including:
- Promotional ideas
- Ad circular templates
- Point-of-sale materials
- Consumer information available on the Open Prairie Natural Angus beef web site at OpenPrairieNaturalAngus.com
> View a complete list of point-of-sale items with photos and specifications
For more information, contact your Tyson Fresh Meats Sales Representative
or visit OpenPrairieNaturalAngus.com
1 Natural Foods Merchandiser’s 2012 Market Overview Natural Retailers Survey
2 Mintel Group Ltd., Red Meat – US – October 2012
3 FreshLook Marketing, Total U.S. Fresh Naturally Raised Beef Dollar Sales, 2009-2012
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